Registration of works
From 24 January to 11 March 2019
After you have created a work that best represents the personality of the MOMA wines, register for the competition by filling out the form in the “Participate” section. Provide your personal information, upload your art piece, your bio, your photo, and the completed forms: that’s all you need to take place in the competition.
Evaluation by the jury
From 12 March to 17 March 2019
A jury will evaluate the submitted works and, on the basis of quality and compliance with the criteria indicated in the announcement, will select a group of 6 finalists.
From 18 March to 3 April 2019
The 6 finalist works will then be judged by the public. By registering on the www.umbertocesariartcontest.it website, anyone can express his/her personal preference, thus together deciding the winner in the Umberto Cesari Art Contest. The winning label will be introduced at Vinitaly 2019.
From the great Giorgio Morandi to the young talents of today.
The Umberto Cesari Art Contest began with the desire of Umberto Cesari to promote emerging artists and new talents by offering them the opportunity to propose a new design for the bottle labels on the MOMA line of wines, a line dedicated to the world of art. The very name of the line derives from the acronym of MyOwnMAsterpiece, a clear reference to the artwork reproduced on the label and to the high quality of both the art and the wine.
Everything started with first bottle label, which reproduced a work of one of the greatest Italian masters of the 20th century, Giorgio Morandi. Then came the idea of continuing this artistic “duet” by creating an opportunity for young artists to display their talents and gain worldwide recognition.
The first edition of the competition was held in 2011 in collaboration with the Accademia di Belle Arti of Bologna and the Accademia di Belle Arti of Ravenna, the second took place in 2015 with the partnership of UQAM, Accademia di Belle Arti of Urbino e Accademia di Belle Arti of Venezia.
The artwork currently reproduced on the MOMA labels, Donatella Carollo's Futurwine, has been chosen among over 70 works submitted during the second edition of the Contest. After a careful selection made by a jury of experts, the internet users have elected this work of futuristic inspiration winner of the competition.
In the early 1960s, Umberto Cesari purchased 20 hectares of vineyard and took up the challenge of a lifetime: to make Sangiovese a great wine, loved throughout the world. In fact, Umberto Cesari was among the very first to focus on this grape variety and to spread its culture on the international scene.
These wines grow in the vineyards of Emilia Romagna, planted on the hillslopes of Castel San Pietro Terme, at elevations of between 250 and 450 metres. Protected by the striking Calanchi Azzurri, the 175 hectares of vines enjoy an ideal micro-climate, characterised by marked day-night temperature differentials, constant breezes, and abundant sun.
To bring out the finest qualities from the grapes classic to Emilia Romagna has always been the mission of Umberto Cesari. The core wines are the four noble local varieties: Sangiovese, Albana, Pignoletto, and Trebbiano. Complementing them are international varieties, utilised primarily for the production of blends: Sauvignon Blanc, Merlot, and Chardonnay. The hallmark and true inspiration for Umberto Cesari wines are high quality and varietal fidelity. To achieve that, the winery has invested in research and avant-garde technology, acquired vineyards of indigenous grapes, and has established collaborative relations with the Department of Agriculture of the University of Bologna and with professional oenologists and agronomists. From fermentation to bottling, every single step in the production of its wines takes place in the cellars in Castel San Pietro Terme; this complete control over quality makes it possible for Umberto Cesari to ensure the quality of its wines.